News and Media

Despite the attention given to digital marketing, printed marketing collateral hasn’t lost its relevance. Print materials and promotional products are tangible expressions of your brand and remain vital parts of any successful small business marketing plan. Printing is more affordable than ever, which means your marketing budget goes even further. You can get inexpensive 2-sided business cards on high-quality paper, professional signage that grabs attention, and useful promotional products to extend your brand.  Use these suggestions...

As you start to explore the possibilities of printing invitations for your wedding , you will most likely come across multiple printing options. Among the countless decisions you will need to make regarding your wedding invitations , one of them is who and how you choose to have them printed. Your wedding invitations are the first look your guests have of the occasion to come, so keep in mind no matter which option you choose, Absolute...

When it comes to marketing and branding in the modern day business world, only the most innovative ideas catch on. The contemporary client is picky, and in order to connect with them, you need to think out of the box. The days when you could rely on print media to increase visibility of your brand are long gone and today you have to let your creative juices flow in order to captivate potential clients. Pocket Folder...

Everything we do in business today is digital -- sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon. Here are five reasons why the old school business card is still important -- and why you should have a pocket full of them at all times. 1. Swapping contact information digitally is impersonal. Networking is about making genuine connections. Sending contact information via text...

Absolute EDDM ( Every Door Direct Mail ) makes it easier for small businesses to attract new customers. Absolute EDDM 's new online tool for its Every Door Direct Mail feature helps small businesses find demographic data for specific delivery routes and print their marketing materials. Place your EDDM order online and Absolute EDDM handles the rest. These new EDDM tools reiterate Absolute Color's goal to create simple and easy-to-use mailing and shipping products that allow...

Absolute Color is proud to announce that we now offer EDDM ( Every Door Direct Mail ) for all customers on our new EDDM website www.absoluteeeddm.com . Every Door Direct Mail ( EDDM ) is a new program by the USPS that gives you the ability to target your local customer without the requirement of an address! This means absolutely no mailing list or addressing fees! Additionally, we prepare the mail so that postage is as...

When it comes to making customers happy and retaining them, the initial focus is on improving the sales experience for them. However, in more competitive sectors you may have to do a lot more to make customers value your brand. One way to achieve this is to use promotional materials . Promotional products are branded small items that will be of use to just about every recipient. These include t-shirts, pens, key holders, mugs, hats, and...

Catalogs and Brochures definitely dominate the market when it comes to advertising your business; especially when they combine such strong powerful words with excellent imagery & flair. Both utilize text and photos to express information. Their content is more thorough than flyers or posters . Despite such similarities, catalogs and brochures are actually quite different by design! Order Catalog Printing Online - Best Catalog Printing at AbsoluteColor.com ! Catalog and Brochures Design Differences- • Size Brochures...

We may be experiencing rough economic times, but there is good news for businesses out there. Your marketing budget won't have to suffer! Custom printed notepads are becoming more and more popular. These inexpensive little marketing gems can help companies simultaneously advertise their business and save money. Online Printing - Order Notepads ! Custom Notepads as Advertising Tools - Perhaps you didn't realize notepads as a way to promote your business? Business Notepads (with letterhead and...

For an entire year, Business Calendars will effortlessly advertise your business! What better promotional tool can you think of that will surely be seen every day? Most people typically use pre-printed calendars with stock photos then add your contact details and company logo onto a flap at the bottom of the calendar . But a better way to go would be to organize a fully- customized business calendar - a far better print promotional tool ....