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Promote Your Business with Printing

Promote Your Business with Printing

Despite the attention given to digital marketing, printed marketing collateral hasn’t lost its relevance. Print materials and promotional products are tangible expressions of your brand and remain vital parts of any successful small business marketing plan.

Printing is more affordable than ever, which means your marketing budget goes even further. You can get inexpensive 2-sided business cards on high-quality paper, professional signage that grabs attention, and useful promotional products to extend your brand. 

Use these suggestions to create and make good use of offline marketing materials.

Business Cards & Loyalty Cards

Business cards really pack a punch! Customers can grab a few business cards to share with friends, and you can hand them out at expos, professional meetings and even social events. When you hand someone your business card, you create a mental and visual link. Loyalty cards are cost-effective incentives that encourage repeat business and build fans. Choose a nice promotional item or apparel to reward customers when their cards are complete, or offer free or discounted products from your inventory.

Posters & Banners

Large-format graphics get attention and allow you to show off products or announce a special offer or promotion. Use oversize format printing to make a full-color poster for an upcoming event or to detail specialized services and products that your company offers.

Brochures & Flyers

Even in this day of digital and mobile everything, these printed marketing collateral materials are still important marketing tools. Brochures and flyers are important as a way to present your information quickly and remind your customers about your products and services. You can deploy these materials in direct mail marketing campaigns to prospective or current customers, or use brochure holders to display the materials at the front counter and in trade show or expo booths.

In addition to your message, be sure to include your logo, location, testimonials from satisfied customers, web site URL and social media handles on your printed materials.

 

Courtesy of Absolute Color - Commercial Printer

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