News and Media
Why Promotional Products Are Important to Businesses
When it comes to making customers happy and retaining them, the initial focus is on improving the sales experience for them. However, in more competitive sectors you may have to do a lot more to make customers value your brand.
One way to achieve this is to use promotional materials. Promotional products are branded small items that will be of use to just about every recipient. These include t-shirts, pens, key holders, mugs, hats, and so on. Giving a promotional product to an individual, while giving them your business card or a brochure, will immediately make them value your business a lot more; especially if the card and promotional item shout quality. A promotional product increases the chance of your business brochure or card staying out of the trash can by as much as 70%.
What are other benefits of using promotional products?
Promotional products increase recognition for your brand
Brand recognition is something every business wishes to achieve, and one way to drive this is to place your business in the minds of as many people as possible. Promotional products used in everyday life are nice tools to keep reminding people about your business. Over time, the recognition for your business will increase a great deal.
Promotional products offer low cost ways to reach more people
Today, much of advertising that will yield results is costly. Therefore, many businesses cannot afford it. Promotional products offer a way around this. 100 piece batches of promotional items given to customers and prospects can be seen by thousands of people over the life of such materials. Therefore, giving out promotional items, as a way of saying thanks for example, will not just help endear your business to the customer, it will also serve as free advertising for your business.
Promotional products are an incentive to accept a business card
Your business card will be more valued if it came with something that will be useful to the individual. So instead of giving out business cards that may never be read, give them out with something like a USB drive (if your business is a computer repair service). This, combined with you assuming the right posture, is bound to give your business card the power it deserves.
Promotional products bring repeat business
Do you run a beauty shop, an appointment reminder or special-offer-days reminder on the side of a mug is a great way to keep your customers returning without you having to spend additional money on advertising. If your business is a bar, a bottle opener will have the same effect. Promotional products help you get repeat business, and get you chosen above your competitors.
Promotional products offers another angle for marketing
If your business has been around for a while, and has adverts on bulletin boards, side-walks, magazines, and so on, the mind of your audience may have been unconsciously tuned to ignore the ads. This means they will be no more likely to patronize your business even when they have clear need for it, not because they don't like your business name, but they simply don't remember! Promotional products create another angle for your marketing to get into the minds of potential customers, and remain there!
Courtesy of www.absolutecolorpromo.com